A.P.C.

Paris, France

Established in 1987 by Jean Touitou, the French label still reflects the distaste of its founder for ostentatious fashion and bad fit. The 'Atelier de Production et de Création' offers a full collection for men and women embodying an effortless Parisian cool with simple patterns and clean lines.

No nonsense, but a commitment to minimalist, well-tailored designs that last longer than one season.

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