Earl of East is a London-based fragrance and lifestyle brand founded in 2014 by Niko Dafkos and Paul Firmin. Specialising in hand-poured soy wax candles, incense, and self-care products, all crafted in their East London studio, the brand draws inspiration from travel and memory to create unique scents. Their carefully curated collection is perfect for those looking for high quality, beautifully designed home fragrance and self-care essentials.