Feature  -  September 15, 2015

Editorial: Rains

As a brainchild of four young Danish men, Rains has been a succes story from the founding of the brand in 2012. With over a 121 rainy days on average it is no coincidence this fashionable rainwear brand was originated in Denmark. When looking for a entrepreneurial adventure, founders Philip and Daniel were looking into product groups which hadn’t lived through the big development Denmark had gone through a couple of years ago. Although rainwear might not sounds as exciting as some other fashion items, the four Danish have been able to create a high quality and fashionable rainwear collections, which has been picked up by style-conscious men and women around the world.

What sets the Rains brand apart from others is the fact their products are nice and simple, yet very functional at the same time. The products are made of a lightweight and durable material with a 50% polyester (PET) and 50% polyurethane (PU) consistency. Which means the jackets are water- and windproof, but you’re still able to fold them up into a tiny package, perfect to keep in your bag for that maybe downpour.

Not following fashion trends and hypes, Rains sets out to create timelessly designed items which have been inspired by spontaneity, instinct and passion. With Scandinavian design principles in mind.

Shot by talented photographer Luca Halma.

Shop all Rains jackets below: