For The New Original's latest campaign they collaborated with the SMIB Calling serie. This serie is dedicated to the recent dropped Secundi. Various pieces from this collection are featured in this editorial.

“SMIB Calling” is a production and series of photographs by Tirino Yspol, a young creative mind who captures the lifestyle of a distinctive group of teenagers in the Southeastern pat of Amsterdam throughout creative directing.

SMIB Calling is primarily shot in the Bijlmer. With this series Yspol tries to capture the beauty of rebellious style of the teenagers, which is completely different from the general style of the people from Southeast Amsterdam.

Styling and direction: Tirino Yspol
Photography: Kima Ice
Models: Leroy Pinas & Derrick Westercappel