Feature - March 7, 2024

Stockholm Surfboard Club x Afura

We are happy to be launching Swedish clothing brand, Stockholm Surfboard Club for SS24. Founded in 2019 by renowned surfboard shaper Manne Glad, in collaboration with Acne Studios’ Jonny Johansson. Stockholm Surfboard Club represents their vision to honor the timeless surfboard culture, past, present, and future, without falling into clichés. From having its own surfboard shaping studio, creative space, and workshop in the heart of Stockholm, SSC continues to craft its unique approach to surfing, lifestyle, clothing, and more.

The Brand's wide-ranging selection goes beyond what you would expect from your typical Scandinavian fashion brand. For Stockholm Surfboard Club, fun comes in the form of color-blocking t-shirts, psychedelic and tie-dye graphics and essential accessories, such as buckets and baseball caps. SSC's will to experiment takes it everywhere from borderline psychedelia to unconventional tailoring, which more often than not has a 70s-inspired approach.

Enough reason for a window to showcase their collection and an event to celebrate the launch at Afura! Join us in the store (Vijzelgracht 13) on Friday, March 8th for drinks and try-on sessions. If you haven't already, sign up here.

Check out our Stockholm Surfboard Club SS24 selection below.