Malin+Goetz Guide

Why It's Worth It

Malin + Goetz keeps skincare simple and effective. The products are clinically proven, gentle on your skin, and made with ingredients that respect the planet. Simple, mindful, and designed with care make it a brand worth trying. This page is here to show you exactly why it’s worth it.

About the brand

Malin + Goetz was founded in 2004 by Matthew Malin and Andrew Goetz to create skincare and lifestyle products that are simple, effective, and designed for city life. From their first store in Chelsea, the brand focused on minimalist, apothecary-inspired design and formulas that protect skin from stress, pollution, and environmental damage. Over the years, the range has expanded to skincare, hair, fragrance, and home products, all cruelty-free, thoughtfully crafted, and designed to work for everyone.

From those early days, the brand has grown; skincare, hair, fragrance, and home products now reach people in New York, Los Angeles, Amsterdam, London, Hong Kong, and Shanghai. Every product tells the story of a city, a brand, and two founders who wanted to make everyday life a little more intentional, simple, and human.

Vegan-friendly Uncomplicated Fresh Sustainable Sensory Gender-neutral All skin Clinically-tested

Uncomplicated

Malin + Goetz embraces “less is more.” Their formulas multitask to deliver healthy, balanced skin with minimal steps. They make skincare simple for all skin types, even the most sensitive.

Ingredient Focused

Their ingredients are carefully chosen for their proven, gentle properties. Formulas combine natural healing benefits with modern science, delivering effective results without unnecessary additives.

All-Gender Neutral

Inspired by the diversity of New York City, Malin + Goetz designs products to feel good, look good, and work for everyone, regardless of skin type, age, or gender. The brand champions inclusivity and shareable skincare.

Sustainability

From sustainably sourced ingredients to eco-conscious packaging, they focus on reducing waste. Collaborating with local, family-run businesses, the brand works to make skincare better for both people and the planet.

Not sure where to start?

The best-sellers travel kit from Malin+Goetz lets you try six of their most-loved hair, body, and face essentials in travel-ready sizes. It’s the perfect way to explore different formulas, find your favorites, and take your routine on the go. Packed in lightweight aluminum tubes inside a biodegradable TPU bag, this kit makes trying the brand easy, and we know once you fall in love, you’ll want the full-size versions.

Why you’ll love it

  • Try six of Malin+Goetz’s top products before committing
  • Discover your favorites across hair, body, and face care
  • Travel-ready aluminum tubes for easy packing
  • Lightweight and convenient biodegradable TPU bag
  • Perfect for trips, the gym, or testing the brand

Shop by scent

Malin + Goetz does fragrances by scent, not by gender, which is what makes them really stand out. Each one has its own personality, some are bold and warm, others fresh and bright, so you can wear what fits you, how you feel. That freedom makes it easy to share your unique scent with your partner, turning it into something personal and memorable.

Can’t decide on your signature scent?

Finding the fragrance that truly feels like 'you' can be tricky, and that’s exactly why the Malin+Goetz Fragrance Discovery Kit exists. This curated set includes six miniature bottles of the brand’s signature eau de parfums, allowing you to explore the full range of scents without committing to a full-size bottle.

The kit is perfect for anyone who wants to experiment, discover, or rotate their scents for different moods or occasions. Packaged in convenient 2 ml spray vials, it’s travel-friendly, easy to use anywhere, and gives you the freedom to find the fragrance that becomes your signature.

Why you’ll love it:

  • Try six of Malin+Goetz’s signature fragrances in one kit before committing
  • Explore different scents and discover which one truly fits your personality
  • Travel-friendly 2 ml spray vials that fit easily in your bag or carry-on
  • Perfect for rotating scents depending on mood, season, or occasion
  • Effortless way to fall in love with the brand before investing in full-size bottles
  • Makes a thoughtful gift for anyone curious about luxury fragrances
Essentials to Carry

What’s in Our Bags?

Some days, your bag is your little survival kit. From skincare to fragrance to everyday must-haves, having the right things on hand can make your day easier, fresher, and a little more enjoyable. Here’s a roundup of the items we always carry and why they’re worth keeping close.

So… Is It Worth It?

Absolutely. Malin + Goetz is worth every penny because it blends natural, clinically backed ingredients with sustainable, thoughtful practices. Their formulas are gentle, effective, and proven to improve your skin without harsh chemicals or unnecessary extras. Every product is designed to work, feel good, and respect the planet. But at the end of the day... only your skin knows if it’s worth it, and it will.