YMC You Must Create

London, United Kingdom

Since 1995, London-based label YMC praises uniforms and sportswear, adhering to the precept that form follows function, plus adding some post punk attitude to their designs for men and women. Following the motto “you must create your own design style” by industrial designer Raymond Loewy, YMC provides you with wearable and effortless cool mix-and-match pieces.