A.P.C.
Established in 1987 by Jean Touitou, the French label still reflects the distaste of its founder for ostentatious fashion and bad fit. The 'Atelier de Production et de Création' offers a full collection for men and women embodying an effortless Parisian cool with simple patterns and clean lines.
No nonsense, but a commitment to minimalist, well-tailored designs that last longer than one season.